Perception management, also known as image management or impression management, is the process of influencing and shaping how others perceive an individual, organization, product, or idea. It involves carefully crafting and controlling the information, communication, and actions to create a favorable perception in the minds of the target audience. Perception management is often used in various contexts, including public relations, marketing, politics, and interpersonal interactions.
It’s essential to note that public perception is not entirely controllable, as people’s perceptions are influenced by various factors, including personal experiences, beliefs, and external information. However, perception management seeks to influence those factors to create a favorable and positive image.
Communication is the process of influencing and being influenced by one another. It is to create an effect that serves the purpose in the target audience. Managing perception means managing communication. In this training, we will convey how you can address the perception of others.